IS FAST FASHION A TREND OR JUST AFFRODABLE

 


Fast fashion has mostly been talked about lately, and it can be said to be an industry that's into the replication of clothing from catwalks. This is at a massive production rate so as to suit the demand of people which is to keep up with the latest treads at a cheap cost. Examples of these fast
 fashion industries are Shein which even rose to be the number one brand going above Zara, H&M and the like.

Now, to say something is a trend, in simple terms is to say that thing is popular. We can see trendy designer brands as Louis Vuitton, Gucci , Fedi, Prada and more. These are famous around the world but they not in the category of fast fashion as they are luxury brands which are expensive and excusive. I live in Malawi and fast fashion is not as widely purchased compared to European or even other African countries. What is publically accessible and at a low cost are second hands clothes which, if you’re lucky you might land yourself an already worn Y2K designer top in a massive pile. This is so as the populous live below a dollar.

However, In 2022 a lot of working class Malawians were making a lot of Shein orders during the boom of the online store .This is a win for the country’s development despite the inflation . We were able to keep up with the world wide social trend which is online shopping. This was mostly because Shein ,like most fast fashion brand’s price ranges are fair, if you earn close to 200 dollars. This is the average salary of a working class citizen currently. This lets me ask the question is fast fashion a trend or just affordable. The answer depends on the contexts. Some individuals in Malawi can afford it while others cannot, making it exclusive. That is a distinct luxury feature 

To top everything off, what is trendy or not is subjective and to say fast fashion is a trend or just the most affordable way that one can be fashionable alone, would be a generalisation fallacy

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