Does product display attract customers to make more purchases rather than the requirement to meet their needs?
I was in town when I noticed almost all the street vendors had products lined up in an attract way and i couldn't help but wonder the significance of this. I live in the capital city of an southern east african country called Malawi and it has a significant number of hustlers working to earn income. Even through a number of them are living from hand to mouth, it essential that they have alittle sometimes in their pockets when the day is ending. This is motivation enough to do the best they do in their various small business especially in today's economy. product display is important but this makes me wonder, Does it entice the Customer more than their requirement for the item. It is true that people are drawn to a good aesthetics and a nice presentation because of the picture perfect aura that is shown on social media which , in our integrated globalized world has socialized almost everyone of us. However can a good aesthetic itself make a customer to p...